Hi! My name is Lily and I am a jeweller from the beautiful Whitsundays, QLD. This is me and my gorgeous little boy, Archer. He is the inspiration for all of this!

When I got pregnant I began to read about the benefits of tracking your breastfeeding such as:
- To help regulate your milk supply
- Keep “the girls” looking even
- Reduce your risks of a blocked ducts or mastitis
- To give your brain one less thing to remember etc..
I saw a few ideas on how to track but I knew they wouldn’t work for me!

So, with my industry knowledge, I thought “I can do this with style (and sparkle)!” and The Booby Ring was born!

After 5 months of testing different designs in real life “mum time” I found a beautiful compromise between practical & durable and subtle & elegant with just a hint of cheekiness on top because why not have fun with it?!